Freemium Model with CaC Payback - 5 Year Forecast
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Freemium Model with CaC Payback - 5 Year Forecast
Available:
In Stock
$45.00
Latest Updates: monthly and annual three statement model added as well as a capitalization table.
Video Overview:
The freemium strategy has many variations, but in general it means you give customers a service for free but with ads and then there is an ability for the user to pay a monthly subscription to remove the ads and/or pay for a premium service that is better than the free version.
This creates a lot of opportunity for new services that might have a hard time getting in the door with a monthly subscription up front. Instead, users can experience the service in exchange for having to view ads now and then. It has worked for a lot of organizations.
The logic is specific to planning for these variants. You can determine expected impressions per user per month, conversions of traffic to your free service / paid service and movement to and from the paid and free services.
Logic also exists to determine start dates of traffic/free/paid services. There is also churn logic.
The expense logic allows you to easily categorize G&A, S&M, COGS, and R&D and define those costs on a monthly basis over 5 years as well as determine the start month for each line item.
There are also variable costs that exists so you can adjust some marketing / COGS items base on them being a % of total revenue and/or a specific $ cost per user.
A lot of visuals and an executive summary are included to show you the primary financial summaries at a glance.
The model does go as far as to estimate taxes and depreciation if needed. If not, those can be 0's out to get down to a free cash flow.
The equity requirement is an auto-fill that calculates based on the minimum monthly cash position considering all assumptions.
Key Ratios Included:
1. CaC
2. LTV
3. CaC Payback (months)
4. LTV to CaC ratio
5. Debt service coverage (if applicable)
Video Overview:
The freemium strategy has many variations, but in general it means you give customers a service for free but with ads and then there is an ability for the user to pay a monthly subscription to remove the ads and/or pay for a premium service that is better than the free version.
This creates a lot of opportunity for new services that might have a hard time getting in the door with a monthly subscription up front. Instead, users can experience the service in exchange for having to view ads now and then. It has worked for a lot of organizations.
The logic is specific to planning for these variants. You can determine expected impressions per user per month, conversions of traffic to your free service / paid service and movement to and from the paid and free services.
Logic also exists to determine start dates of traffic/free/paid services. There is also churn logic.
The expense logic allows you to easily categorize G&A, S&M, COGS, and R&D and define those costs on a monthly basis over 5 years as well as determine the start month for each line item.
There are also variable costs that exists so you can adjust some marketing / COGS items base on them being a % of total revenue and/or a specific $ cost per user.
A lot of visuals and an executive summary are included to show you the primary financial summaries at a glance.
The model does go as far as to estimate taxes and depreciation if needed. If not, those can be 0's out to get down to a free cash flow.
The equity requirement is an auto-fill that calculates based on the minimum monthly cash position considering all assumptions.
Key Ratios Included:
1. CaC
2. LTV
3. CaC Payback (months)
4. LTV to CaC ratio
5. Debt service coverage (if applicable)
